About Us

About Us

The Swim Guy is a family-owned business rooted in the Southern California swim community. What started as a general merchandise jobber decades ago has grown into one of the most trusted names in swimwear and swimming equipment, with a clear focus: serving swimmers of all levels — from first-time learners to elite competitors.

Over the years, we've evolved alongside the sport. Our commitment to quality, customer service, and deep swim knowledge has helped us become a go-to destination for individuals, teams, and schools alike. Whether you’re diving into your first lap or chasing a personal record, The Swim Guy is here to support your journey with expert advice and top-tier gear.

We offer a wide range of swimwear, goggles, training aids, and accessories from all the top brands — and if we don’t have what you need in stock, our special order capabilities mean we can usually get it for you fast. Our experienced team is passionate about helping you find the perfect fit, function, and performance, whether you’re shopping in-store or online.

Today, we’re proud to serve the community through three locations across Los Angeles County:

  • Santa Monica

  • Lawndale

  • Long Beach

Each store carries our core values — personal service, deep product knowledge, and a love for the sport — into the neighborhoods we call home. Come visit us, get fitted, talk shop, or just say hi. We're swimmers, too.

Thank you for choosing The Swim Guy. We’re here to help you swim your best.